I Found My Heart in Santa Fe is a movie with an efficient title. All the information you need to set your expectations—on the film’s genre, tone, sensibilities—can be inferred from those choices of words.
It is also a film proud that it was independently produced, yet it has an overwhelmingly mainstream flavor. In aiming to please crowds, it refuses to strive for originality, even when its mode of production gives it all the freedom to do something different. The freshness of its setting is therefore lost in the familiarity of its tricks.
I Found My Heart in Santa Fe is a self-assured rom-com about a half-Filipino tourist, Viktor (Will Devaughn), falling in love with a morena islander, Jennifer (Roxanne Barcelo). In this film, there are provocative slow-motion shots of the leading man taking off his shirt, as well as of the leading lady emerging from the sea in a bikini. Jennifer has a support group of friends, with stock, cartoonish personalities, who have no discernible life of their own and exists in the story only to cheer our protagonist in her quest for love. Early in the film, people burst into dance, in the town and on the beach, to the tune of Roxanne’s catchy and pun-filled ‘Morena’. (“Mamahalin mo rin, mo rin, morena ‘ko…”) Later, when it is time to bring out the kilig, the film conjures another song by Roxanne, this time a yearning cover of ‘Morning, Noon and Night Time’.
None of these are bad elements, and for the most part the film pulls them off with technical skill. But neither are they memorable, and any viewer’s enjoyment (or at least tolerance) of this film hangs on acceptance of such tropes. They add nothing to a film that, from its conception, is already challenged with leaving a mark.